Upgrading your organization’s image awareness with great digital signage equipment is a smart move. More businesses are using digital signage to deliver visual messaging to a specific audience. Intel still forecasts growth in digital signage to about 22 million digital signs by 2015.
In retail outlets, company lobbies, conference rooms, and other areas where audio-visual solutions are desired, digital signage offers excellent branding opportunities and customer interactivity. This is important in creating better customer relationships. Plus, engaging shoppers, employees, visitors and diners with digital signage can boost sales, save menu or program printing costs, and heighten brand awareness over time.
You can use your digital displays to do more than just show business TV news broadcasts. Your business can show key information to all of your lobby visitors, for instance. Let the interactive system make that connection with visitors by showing daily events, company news scrolls, highlighted employees and more.
Or in the case of a retail business, show off different sale products with your digital signage. Use the displays to focus in on popular brands (or even co-sponsored ones) to show to customers.
Tips for engagement
Now, what are you doing with your digital signage in your corporate, education or hospitality environments? Read below to learn a few tips to liven up your digital signage performance.
– Viewers Like Visuals More than Words: Your displays are meant for visual interaction with the intended audience. Say I’m walking into a local auto supplies store to get a few things, I may stop to interact with the screen, especially if it’s showing images of sale items, brand discounts or other buying opportunities. Partner with a local video team to create some short bursts of creativity to blend in with any sponsored visuals you obtain.
– Make Your Displays Interactive: In certain warehouse situations, digital signage displays will often show inventory management system data, employee performance metrics, POS information and more. More retail establishments with warehouse operations are taking advantage of the real-time data opportunities that can be shown on digital signage.
– Let Customers Touch Screens to Find Products: Touchscreens are great ways to offer customers a chance to find specific products or services. If your business or hospitality venue has digital touch screens on display, set up the software to enable customers to find certain brands, new product additions and marked-down items.
– Help Students with Class Lessons: Some far-reaching digital programs at universities are offering students the chance to use touch screen monitors to access topic and subject information around their classes. Set up in lobbies outside classrooms, these digital displays will not only provide helpful knowledge, but offer education sponsors the tough to reach college-age audience.
Of course, your digital signage programs can include your company’s latest marketing messages, advertisements, YouTube clips and much more. Use customized messages throughout a work day to reach customers and employees.
For more helpful information on integrating your digital signage into your daily business or venue flow, contact CCS Presentation Systems at https://ccsprojects.com/ for more information on outfitting your organization with digital signage equipment and integration.
