{"id":2432,"date":"2014-03-03T13:15:28","date_gmt":"2014-03-03T13:15:28","guid":{"rendered":"http:\/\/blog.ccsprojects.com\/?p=1204"},"modified":"2014-03-03T13:15:28","modified_gmt":"2014-03-03T13:15:28","slug":"moving-forward-in-commercial-integration-business-strategies","status":"publish","type":"post","link":"https:\/\/ccsprojects.com\/moving-forward-in-commercial-integration-business-strategies\/","title":{"rendered":"Moving Forward in Commercial Integration Business Strategies"},"content":{"rendered":"<p><i>Commercial Integrator Magazine<\/i> recently unveiled its findings from a survey of 72 commercial integrators and specifying consultants in its 2013 <a href=\"https:\/\/www.commercialintegrator.com\/ci\/2014_ci_state_of_the_industry_report\/\" target=\"_blank\" rel=\"noopener\">State of the Industry<\/a> report on the commercial integration industry. Within the report were findings that pointed to a tighter business market in 2014, but with opportunities for <a title=\"audio visual integrators for business\" href=\"https:\/\/ccsprojects.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">commercial integrators to form stronger business partnerships with customers<\/a>, rather than just vendor-customer relationships.<\/p>\n<p>As with most surveys, there\u2019s some good news and some challenging news for our industry. CI reports that 65% of surveyed companies reported revenue growth of more than 5% during the last year. That\u2019s a big rise over the 46% of integration firms that showed similar 5% or more revenue growth in 2012.<\/p>\n<p>However, CI noted that moving forward into 2014, some obstacles are clearly visible:<\/p>\n<ul>\n<li>Many integration firms are still operating with outdated sales approaches that simply sell product to customers, rather than partner with customers for service options.<\/li>\n<li>Convergence between IT departments and traditional A\/V solutions integrators is reaching a boiling point and many traditional AV integrators are at risk of being burned.<\/li>\n<li>Pricing structures have come under intense scrutiny, forcing companies to assess the long-term viability of their pricing plans.<\/li>\n<li>Integration firms need to focus on becoming business partners with their customers.<\/li>\n<\/ul>\n<p>Traditional audio-visual solutions providers need to increase their IT competency, according to experts. Being able to align an organization\u2019s IT needs with its audio-visual solutions needs will be one of the key priorities for many in staying competitive in 2014.<\/p>\n<p>One of the report\u2019s respondents surmises that if a commercial integrator can\u2019t merge its technology solutions with the existing information technology in a prospect\u2019s organization, it will not be able to give the right kind of value to that organization. It\u2019s more about becoming technology partners with current and future customers that will drive industry revenue forward.<\/p>\n<p>Other topics in the report describe falling profit margins and how some integrators are willfully lowering costs to partners to becoming more service-oriented partners for the long-run. That could be a strategy for some integrators who are strong on IT service and consulting.<\/p>\n<p>CI writes how integrators should become more integral to their customers\u2019 needs:<\/p>\n<p style=\"padding-left: 30px;\"><i>\u201cAn overarching goal for integrators \u2014 one that can address a lot of these challenges in one fell swoop \u2014 is to become more important to customers. Savvy security integration firms have recognized this opportunity, especially since access control and surveillance solutions have migrated to clients\u2019 IT networks. There are now opportunities for integrators to provide clients with valuable data on employees\u2019 comings and goings and room utilization, for instance. Firms can articulate clear return on investment in the form of productivity metrics.\u201d<\/i><\/p>\n<p>CCS Presentation Systems has already moved into a partnership direction, finding it one of the best ways to work with manufacturers and our end-user organizations. Having a simplified team structure for a client has worked very well. It\u2019s this kind of thinking that has helped us becomes one of the largest A\/V integrators in the United States, serving customers in corporate, government and education markets with integration, installation, maintenance and training services for a wide variety of audio and video equipment.\u00a0 <a title=\"audio visual integration \" href=\"https:\/\/ccsprojects.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Contact CCS Presentation Systems today<\/a> for all of your audio-visual solutions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Commercial Integrator Magazine recently unveiled its findings from a survey of 72 commercial integrators and specifying consultants in its 2013 State of the Industry report on the commercial integration industry. Within the report were findings that pointed to a tighter business market in 2014, but with opportunities for commercial integrators to form stronger business partnerships [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[134],"tags":[1056,47,31,1057,1058,1059],"acf":[],"_links":{"self":[{"href":"https:\/\/ccsprojects.com\/wp-json\/wp\/v2\/posts\/2432"}],"collection":[{"href":"https:\/\/ccsprojects.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ccsprojects.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ccsprojects.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ccsprojects.com\/wp-json\/wp\/v2\/comments?post=2432"}],"version-history":[{"count":0,"href":"https:\/\/ccsprojects.com\/wp-json\/wp\/v2\/posts\/2432\/revisions"}],"wp:attachment":[{"href":"https:\/\/ccsprojects.com\/wp-json\/wp\/v2\/media?parent=2432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ccsprojects.com\/wp-json\/wp\/v2\/categories?post=2432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ccsprojects.com\/wp-json\/wp\/v2\/tags?post=2432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}