Why Digital Signage is Good for your Business

 In Midwest States

There’s a lot of interest from businesses, educational groups, government offices and leisure properties in activating plans for new digital signage in their facilities.   Some of the reasons for this interest include the rise of newer technologies offering better screen resolution, better understanding of installation, controls and management of a system and more localized opportunities for companies to use them in smart ways.

Digital Signage Today recently offered up some insights on the advancements made in screen technology.

“Even compared to LED signs just a few years old, newer LED signs have greatly increased resolution as LEDs have gotten more and more tightly packed; have gotten brighter and more noticeable as the LEDs themselves have gotten brighter; and have gotten cheaper as they’ve become even more energy efficient. And compared to older light bulb-based displays, the differences are even more starkly pronounced.”  

Newer screen technologies offer sharper resolutions. And in large-scale rooms like restaurants, hotels, casinos, nightclubs and other places where people meet, owners are looking at the new audio-visual opportunities being afforded by advancements in technology and displays. For instance, at the recent 2013 Digital Signage Expo, several new trends stood out among many.


Digital Signage Connection noted that Ultra-HD is one of the major trends for digital displays. But the magazine also cautioned that there may be challenges in getting businesses to start to use Ultra HD in 1080 HD viewing. “However, there are challenges: New technology is expensive and can be slow to adopt, but once it is adopted, it moves so fast that it’s hard to say how long it will stay.”

That’s an important consideration for corporations, universities and others who make use of digital display capabilities. But at some point, an organization needs to budget for digital signage, and seek out creative and localized visual applications. Taking this first step with energy and enthusiasm helps customers see the possibilities in experiencing touch-screens, digital advertising and more. This new attraction can help foster momentum-building uses for the new digital display systems integration.

Digital signage opportunities can enable businesses to:

  • Bring Customers Specialized Information: Using audio-visual solutions like wide-screen displays, hooked to an integrated control system, allows businesses to    
  • Program easily: If you run a hotel bar, sports bar or similar gathering area, digital signage gives you the ease to set up several of your displays with a variety of sports channels or subscription packages. You can also create and display localized content as needed.   
  • Balance Information with Entertainment: Using a controlled content management system for audio-visual needs can bring a welcome change of info-tainment to company lobbies, rather than juts CNBC stock quotes all day.   

For those reasons above, many businesses see the need to outsource their audio-visual display needs. And that’s usually a good decision. A professional project manager for an audio-solutions company is usually closely involved throughout a company’s audio-visual installation process to make sure that minimal disruption to customers occurs. The project manager also acts as your direct vendor contact for the successful completion of the project. Knowing that the project is being handled in a timely manner helps you to focus your energies on the successful completion of your project. They will interface with your company representatives, contractors, architects and facility managers so that you have a single point of contact for the duration of the job.

Look for local AV system providers to get your digital signage solution current with today’s technology. Companies like CCS Presentation Systems can show clients the best and most technically advanced products for your needs. Contact CCS Presentation Systems to help your business or organization implement a digital signage solution that fits your enterprise.

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